Greece supporting LGBT tourism
Xenia Exhibitions - Conferences S.A., (www.xenia.gr) Greece’s leading annual hotel and restaurant supplies and services exhibition, announced that it will be collaborating with “Destsetters” (www.destsetters.com) LGBT Travel Marketing and Destination Development in its upcoming 44th annual xenia exhibition in 2013.Xenia
will host an intensive LGBT
Destination Training Program that will focus on information, education and consultation as it relates this dynamic sector of the market.
It is the first time this training program will be offered in Greece. According to the press release issued by Xenia, the LGBT (Lesbian, Gay, Bisexual, Transgender) sector is one of the leading tourism markets, representing, according to surveys, up to 15% of total tourism traffic. According to the World Tourism Organisation, the LGBT consumer takes 4 trips a year, the majority in the mid range, immediately followed by luxury class. The destsetters Intensive LGBT Destination Training Program has been presented at travel trade shows such as ITB Berlin 2012
and Fitur 2012
. In addition, the training program is offered to travel trade professionals in various countries; most recently, for example, in an event co-organised by Visit Brussels and Quality Academy of Brussels.