James Arthur will make his first appearance at Sani Festival 2026 on Saturday, 18 July, with a concert that will bring together his powerful stage presence and the ballads that have made him an international star, set against the stunning natural scenery of Halkidiki.
The British singer-songwriter, known for his distinctive and deeply emotional voice, has become one of the most influential artists of his generation.
Since winning the UK edition of The X Factor in 2012, James Arthur has built a successful international career. Impossible became one of the best-selling debut singles of the decade.
With four successful studio albums and sold-out tours across Europe, North America and Asia, he has developed a musical style based on honesty and emotion. His personal stories have become songs that connect with audiences around the world, while his music effortlessly blends pop, soul and rock, creating a genuine connection with his fans.