Business

Greece is one of the most popular tourist destinations worldwide.  The wonderful scenery, its friendly and clean seas, the mild climate, the unique historical heritage, as well as traditional Greek hospitality, are the merits that have made the country an especially attractive destination for visitors and tourists.  Moreover, the tourist sector constitutes one of the main sources of Greece’s national wealth, as it contributes annually more than 18% to the G.N.P., creates approximately 700,000 jobs and also plays a decisive role in the development of the periphery.
After the success of the Athens 2004 Olympic Games and the completion of the construction of major infrastructure projects, Greece has entered a new promising era.  The perfect organisation of above major athletic event, which left an excellent impression with the global community, highlighted the enormous possibilities of the country and proved that Greece has gained the trust of big entrepreneurs on the international market, both in tourism and other areas, and gradually is establishing itself as the ideal choice of destination for the organisation of larger and smaller conventions, international exhibitions, other planned manifestations, as well as major investments within the framework of the tourist industry.
In recent announcements, the Greek Government underlined the importance of tourism for the economic development of the country and outlined the framework of a new strategy, which will create a more friendly climate for new investors.  This strategy comprises the gradual simplification of procedures involving new investments in order to free them from time-consuming bureaucratic red tape, the modernisation and correct use of existing tourist infrastructures as well as reaching out to new developing global markets thanks to a modern communication policy and approach to tourism.