Creative reuse of promotional material of the Greek National Tourism Organisation
Recognising the global surge in upcycling, its possibilities and the positive environmental effects, the Greek National Tourism Organisation (GNTO) rationally manages its available resources by creatively reusing the unutilized promotional material.
This innovative project is about turning GNTO’s inactive material, with no archive value and too outdated to be used within their current marketing campaigns but good enough to be used as raw material, into cost-efficient and creative new promotional “products”, thus also meeting the needs of Greece for promotional actions in international fairs and exhibitions.
These products are bags, CD and DVD cases, business- card cases, stands for cards/papers and pencils/pens, sous-verres, paper cubes and small string paper bags with a jigsaw puzzle made from old GNTO posters.
The G.N.T.O’s upcycling project aims to enhance Greece’s image on the international tourism market as a country taking up innovative eco-friendly actions, as well as to introduce a model case-study for international tourism fairs at the environmental level. This is going to put the GNTO in a leading international position, as no other national tourism body has adopted this practice before. The new promotional material will be distributed for the first time in the ITB- International Travel Trade Show Berlin from 6-10March 2013.
Watch now the promo video or download here the press release!
Liked it? Greece will treat you with your own upcycling project item. Ask for it by sending an email to: firstname.lastname@example.org